In the spring of 1983 billboards promoting enrollment in the Marines appeared in Seattle and around the nation. When one of these appeared in Belltown, an opportunity for appropriation presented itself. In this case the face was pealed away and a little spray paint completed the skull's expression and the revised message to confront the promotion of militarism in our culture. In the following day's papers, much to the participants' surprise, there had been two billboards done the previous night.
The fact that there were two groups altering billboards was never reported in the media, but once again, provocative news travels fast.